Friday, 21 March 2014 18:09

Parade of Lights' "Golden"

Posted by
Rate this item
(0 votes)

In the theme of things this week, it’s only appropriate to feature one of SXSW’s best bands to watch, Parade of Lights. Just yesterday, in fact, PoL was named one of BuzzFeed’s “50 SXSW acts you need to hear.”

The LA-based group, which officially formed in 2010, is comprised of Ryan Daly, Anthony Improgo, Michelle Ashley and Randy Schulte. According to the group’s bio their “unique blend of 80’s influence pop” draws inspiration from artists like “U2, Depeche Mode, M83, and even Madonna.”

Heavy touring for most of 2010 had the band supporting mega acts like Imagine Dragons, The Neighbourhood, and Thirty Seconds to Mars, which also brought them a publishing deal with Imagem Music in 2011. According to the group’s Facebook, they released their first EP in September 2012, followed by the release of smash single “We’re the Kids” in June 2013, which landed them a record deal with Astralwerks who then hosted them at the label’s showcase during SXSW this year.

We love their single, “Golden,” off the upcoming Golden EP because of its irresistible pop synth melody and percussive drive. It’s uncomplicated lyrics and simple message could work well in advertisements as they’re not only attention grabbing, but also very modern feeling. Its uncompetitive lyrics would allow a spot to effortlessly highlight a product/brand while simultaneously linking the commercial image to a more ethereal “golden” idea.

We’re thinking something along the lines of an Apple ad, but it could work with car commercials as well--think Chevy’s benchmark Fun ad. In fact, you might have already heard them in the Sochi Olympic ad campaign this past Winter -- see what we mean? It’s infectious.

More simply, the song is catchy and fun, and we’ve been listening to it all week imagining it synced with a number of situations (video games? yes, films? of course, TV? absolutely). The band’s full EP drops March 25, and you can pre-order it on their website, as well as access the group on all of their social media.

Media

The SongHunters Music Placement Service Demo Reel

MSC's YouTube Playlist

How To License Your Music To TV/Film & Commercials

Search MSC

Buy The Book On Amazon

SCH10174 Music Supervision

Twitter Feed @MusicSupervise

For Content Producers

Need the perfect song for your visuals?
Try our FREE service!

The SongHunters

Do you need a Music Supervisor for just an hour?
Try the HourlyMusicSupervisors

Testimonials

  • "Great job with the songhunt, SongHunters! The music you found for my book trailer totally works and enhances my message. Your service is excellent, adds value and helps affordably take music-for-video work up a notch. Love it!"
    David Farbman, best-selling author of "The Hunt"

Newsletter Sign-up

Subscribe to our Music Supervision Central & SongHunters newsletter!

Twitter Feed @Diamondisc

Our Book:

Music Supervision 2: The Complete Guide to Selecting Music for Movies, TV, Games, & New Media

SCH10174 Music Supervision

Available at Amazon.com

The newly revised, definitive book on music supervision, which guides you through real-world scenarios and legal landmines, explores sound design, and profiles key players.

Music supervision, or matching music to all the different mediums from films to ring tones, is one of the fastest-growing careers in the music industry, but finding the winning song for a national ad campaign or compiling a platinum movie soundtrack takes more than just good taste. Music supervision today requires serious multi-tasking and the ability to navigate licensing, relationships, and cultural trends with ease. This book guides you through real scenarios and legal landmines you might encounter; it explores sound design and profiles key players with insightful interviews, while providing project form templates that will save time for seasoned music supervisors.

This is the only guide to the career of music supervision and is ideal for the music student, musician, industry executive and of course, for those who want to break into the field of music supervision. Authors David Weiss, Ramsay Adams and David Hnatiuk are all renowned figures in the procurement and supervision of music and they apply their combined knowledge and experience to give the best possible advice and tell you how to get the job!