Friday, 21 March 2014 18:09

Parade of Lights' "Golden"

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In the theme of things this week, it’s only appropriate to feature one of SXSW’s best bands to watch, Parade of Lights. Just yesterday, in fact, PoL was named one of BuzzFeed’s “50 SXSW acts you need to hear.”

The LA-based group, which officially formed in 2010, is comprised of Ryan Daly, Anthony Improgo, Michelle Ashley and Randy Schulte. According to the group’s bio their “unique blend of 80’s influence pop” draws inspiration from artists like “U2, Depeche Mode, M83, and even Madonna.”

Heavy touring for most of 2010 had the band supporting mega acts like Imagine Dragons, The Neighbourhood, and Thirty Seconds to Mars, which also brought them a publishing deal with Imagem Music in 2011. According to the group’s Facebook, they released their first EP in September 2012, followed by the release of smash single “We’re the Kids” in June 2013, which landed them a record deal with Astralwerks who then hosted them at the label’s showcase during SXSW this year.

We love their single, “Golden,” off the upcoming Golden EP because of its irresistible pop synth melody and percussive drive. It’s uncomplicated lyrics and simple message could work well in advertisements as they’re not only attention grabbing, but also very modern feeling. Its uncompetitive lyrics would allow a spot to effortlessly highlight a product/brand while simultaneously linking the commercial image to a more ethereal “golden” idea.

We’re thinking something along the lines of an Apple ad, but it could work with car commercials as well--think Chevy’s benchmark Fun ad. In fact, you might have already heard them in the Sochi Olympic ad campaign this past Winter -- see what we mean? It’s infectious.

More simply, the song is catchy and fun, and we’ve been listening to it all week imagining it synced with a number of situations (video games? yes, films? of course, TV? absolutely). The band’s full EP drops March 25, and you can pre-order it on their website, as well as access the group on all of their social media.

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