Media platforms are proliferating before our very eyes. Hot on the heels of its IPO, Snapchat is serious about expanding what they do, as they commit to adding original content via partnerships with several networks.
And you know you're hot when VICE Media is easier to get on board with you. That's exactly what's happened, with VICE signing on to create original shows on Snapchat, starting with a reality show about dating called "Hungry Hearts with Action Bronson."
We're going to go out on a limb and assume that this VICELAND-produced series will have music, which means more opportunities for music supervisors and their suppliers. Keep watching the Snapchat space, and let's hope that the new deals continue – it's good for synch.
For more details on this development, read Sarah Perez' full article in TechCrunch.