Friday, 18 March 2016 14:51

SoundCloud Strikes a Deal

Written by
Rate this item
(0 votes)

SoundcloudThe long-awaited fate of SoundCloud is said to have reached more of a direct path in its latest deal with Sony Music. The two have had an on and off relationship this year, but plans are likely to move ahead with Sony’s signature on a contract that may include equity in streaming.

This deal means that now SoundCloud has all three majors on board, with Sony receiving stock in the Berlin-based company. Sony will also participate in the company’s next funding round.

SoundCloud will face extreme competition as it unrolls its shiny new plan, though. Especially since one of its major modes of usage, DJ mixes and remixes, will now face direct opposition from Apple. Apple just announced that they will be licensing and streaming this style of derivative works, playing host of what SoundCloud does best, and has put great amounts of effort into.

While SoundCloud output much more than it generate in 2014, it is expected to start making up for the loss soon enough. There will be much more to come as plans are unveiled, so stay tuned and we will keep you posted. For now, you may read Billboard’s take on the topic, as well as some from MBW.

The SongHunters Music Placement Service Demo Reel

MSC's YouTube Playlist

How To License Your Music To TV/Film & Commercials

Search MSC

Synch Song of the Week

Twitter Feed @MusicSupervise

For Content Producers

Need the perfect song for your visuals?
Try our FREE service!

The SongHunters

Do you need a Music Supervisor for just an hour?
Try the HourlyMusicSupervisors


  • "I am one of the top mixers and producers in the country and have had years of experience in the music and associated businesses.

    My company licenses songs and seeks songs to be licensed for films, TV and Commercials and thus I have worked with many people in the licensing industry and discovered there is a wide range and degree of service and quality when you seek songs.

    In my experience, I have found that The SongHunters exhibit a real knack at delivering the right songs and offering a wide range of music in all areas to choose from.

    Dave Hnatiuk, David Weiss and Doug Diamond are hands on and believe the quality service does not stop at sending a music file to choose from. They believe in follow-up and follow-through and are there for you as long as and to the extent that you need them.

    They not only provide great songs for your needs, but also provide you with some great solicitations for your music on their own projects. Do I recommend them? You bet I do! And that recommendation is earned, not just given!"
    —John Luongo

    John Luongo President/CEO - Trecter Entertainment, LLC
    Worldwide Exclusive Representation of Gearhead Records
    A division of John Luongo Management, LLC
    John Luongo Signature Sounds ©John Luongo Music
    John Luongo Management Recordings
    Exclusive Worldwide Licensing Representative/Royalty Recovery
    Divisions of John Luongo Management, LLC
    This email address is being protected from spambots. You need JavaScript enabled to view it.
    Twitter: @luongojohn

Newsletter Sign-up

Subscribe to our Music Supervision Central & SongHunters newsletter!

Twitter Feed @Diamondisc

Our Book:

Music Supervision: The Complete Guide to Selecting and Licensing Music & Sound Design for Media

Music Supervision: Selecting Music for Movies, TV, Games & New Media

Available at


"This book had a direct impact on my career. From the multiple books that I have read on building a career in the music industry, this book is the most eye opening, informative, and useful of them all. It is akin to taking the brains and experience of fifty music industry vets and inserting them directly into your head."  –Adam A. Johnson

"Thank you for writing the Music Supervision book. I am a singer/songwriter, but wanted to better understand the perspective of music supervisors, and this book definitely helps me to do that."
Jared KF Jones