The TV show Girls is presently serving as an example for the effect that music supervisors can have on the success of a particular song, and in exposing new artists.
The HBO series premiered its fifth season in February, which featured Lord Huron's "Fool For Love". This single usage bumped the indie band to the top of THR's Top TV Songs for February. These rankings are based on cumulative monthly Shazam tags, as well as sales and streaming information.
"Fool for Love" was released in the Spring of 2015 and rose to No. 3 on the Adult Alternative Songs airplay chart in July. However, after its placement in the closing minutes of the season opener, it received a whopping 27,000 Shazam tags, 4,000 digital downloads, and a debut on the Billboard song sales chart. Girls also had another Shazam smasher in episode two of season five, with Meg Mac's "Roll Up Your Sleeves", which also made the top 10 for February.
The show's music supervisor, Manish Raval is no rookie, though. You may have seen his work in films such as Donnie Darko, Trainwreck, The Big Lebowski, and many more. He is also a TV show veteran having been the music supervisor for many shows which include New Girl, The Grinder, Community, and more.
To see the cold-hard numbers on the effect that music can have when placed appropriately is incredible, and serves as a great beacon of hope for music supervisors and indie artists alike. It is proving evident that those watching hit TV shows can develop an emotional connection with the music, and therefore an association with the artist. To say that TV exposure is becoming the new A&R may be a stretch, but it is no secret that current trends are leaning heavily on media usage.
To see a full list of the 10 Top TV Songs for February, Billboard has got you covered.