Monday, 07 March 2016 12:05

Sony Develops New App for Artists

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With all of the misunderstandings and reportedly unfair payment of artists from music streaming services, Sony has decided to give its hand at solving this problem by developing a new app for artists.

The app was developed by Sony Sweden, and was led by former Spotify executive Michelle Kadir. The app will show artists their daily royalty earnings, streaming volume, airplay data, and profiles of their listeners. It will also feature a "heat map" highlighting areas in the world where the artist is popular, as well as social media intelligence.

Kadir says that "Transparency has been the key word" when developing this. While the app itself won't improve how much  money labels pass down to artists, it will offer just that — transparency — throughout the process, and hopes to further build artist to major relationships.

While the app is now rolling out just to Sony Music Sweden's artists, a worldwide distribution is expected later this year. Sony's reported "substantial sum" of investments in the app will hopefully be paid off in its appeal for artist signatures against competing majors.

To read more about the new app, MBW has you covered.

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