Monday, 22 February 2016 12:23

Snap Analysis: Acura and Music Supervision

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In order to beat the Monday blues, today we wanted to share with you this exquisite advertisement which we reported right before the Super Bowl.

With all of the background instrumentals removed, the ad immediately grabs the attention of its viewers with clean images, and "Woo-hoo-s" making the only necessary sounds. As the product, Acura's 2017 NSX, progresses in its building progress, as does the song in its level of volume. It hooks you in, and takes you for a ride — much like the motive for the car itself.

This advertisement a wonderful example of the power of music supervision. With precision in editing, the placement makes a huge impact and statement on the product. By just using the "woo-hoo" vocals on Van Halen's song, we hear "Runnin' With the Devil" in a completely different way; it's sleek and bare, but still catchy.

This goes to show that there is so much more that goes into the marriage of music and motion picture than simply selecting a song. It has to have all of the appropriate feels, and it certainly helps when editing is clean and sharp to weave with the music.

Check out the ad below if you have not yet seen the full 60-second slot.


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Our Book:

Music Supervision 2: The Complete Guide to Selecting Music for Movies, TV, Games, & New Media

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The newly revised, definitive book on music supervision, which guides you through real-world scenarios and legal landmines, explores sound design, and profiles key players.

Music supervision, or matching music to all the different mediums from films to ring tones, is one of the fastest-growing careers in the music industry, but finding the winning song for a national ad campaign or compiling a platinum movie soundtrack takes more than just good taste. Music supervision today requires serious multi-tasking and the ability to navigate licensing, relationships, and cultural trends with ease. This book guides you through real scenarios and legal landmines you might encounter; it explores sound design and profiles key players with insightful interviews, while providing project form templates that will save time for seasoned music supervisors.

This is the only guide to the career of music supervision and is ideal for the music student, musician, industry executive and of course, for those who want to break into the field of music supervision. Authors David Weiss, Ramsay Adams and David Hnatiuk are all renowned figures in the procurement and supervision of music and they apply their combined knowledge and experience to give the best possible advice and tell you how to get the job!