Monday, 22 February 2016 12:23

Snap Analysis: Acura and Music Supervision

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In order to beat the Monday blues, today we wanted to share with you this exquisite advertisement which we reported right before the Super Bowl.

With all of the background instrumentals removed, the ad immediately grabs the attention of its viewers with clean images, and "Woo-hoo-s" making the only necessary sounds. As the product, Acura's 2017 NSX, progresses in its building progress, as does the song in its level of volume. It hooks you in, and takes you for a ride — much like the motive for the car itself.

This advertisement a wonderful example of the power of music supervision. With precision in editing, the placement makes a huge impact and statement on the product. By just using the "woo-hoo" vocals on Van Halen's song, we hear "Runnin' With the Devil" in a completely different way; it's sleek and bare, but still catchy.

This goes to show that there is so much more that goes into the marriage of music and motion picture than simply selecting a song. It has to have all of the appropriate feels, and it certainly helps when editing is clean and sharp to weave with the music.

Check out the ad below if you have not yet seen the full 60-second slot.


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    —Stina Hamlin, Producer

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