Monday, 22 February 2016 12:23

Snap Analysis: Acura and Music Supervision

Written by
Rate this item
(0 votes)

In order to beat the Monday blues, today we wanted to share with you this exquisite advertisement which we reported right before the Super Bowl.

With all of the background instrumentals removed, the ad immediately grabs the attention of its viewers with clean images, and "Woo-hoo-s" making the only necessary sounds. As the product, Acura's 2017 NSX, progresses in its building progress, as does the song in its level of volume. It hooks you in, and takes you for a ride — much like the motive for the car itself.

This advertisement a wonderful example of the power of music supervision. With precision in editing, the placement makes a huge impact and statement on the product. By just using the "woo-hoo" vocals on Van Halen's song, we hear "Runnin' With the Devil" in a completely different way; it's sleek and bare, but still catchy.

This goes to show that there is so much more that goes into the marriage of music and motion picture than simply selecting a song. It has to have all of the appropriate feels, and it certainly helps when editing is clean and sharp to weave with the music.

Check out the ad below if you have not yet seen the full 60-second slot.

Media

The SongHunters Music Placement Service Demo Reel

MSC's YouTube Playlist

How To License Your Music To TV/Film & Commercials

Search MSC

Synch Song of the Week

Twitter Feed @MusicSupervise

For Content Producers

Need the perfect song for your visuals?
Try our FREE service!

The SongHunters

Do you need a Music Supervisor for just an hour?
Try the HourlyMusicSupervisors

Testimonials

  • "It’s not just a music library, it’s a music supervisor!"
    —Stina Hamlin, Producer

Newsletter Sign-up

Subscribe to our Music Supervision Central & SongHunters newsletter!

Twitter Feed @Diamondisc

Our Book:

Music Supervision: The Complete Guide to Selecting and Licensing Music & Sound Design for Media

Music Supervision: Selecting Music for Movies, TV, Games & New Media

Available at Amazon.com

 

"This book had a direct impact on my career. From the multiple books that I have read on building a career in the music industry, this book is the most eye opening, informative, and useful of them all. It is akin to taking the brains and experience of fifty music industry vets and inserting them directly into your head."  –Adam A. Johnson


"Thank you for writing the Music Supervision book. I am a singer/songwriter, but wanted to better understand the perspective of music supervisors, and this book definitely helps me to do that."
Jared KF Jones