Monday, 15 February 2016 09:35

YouTube Acquires BandPage

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The world of online music business continues to blast out headlines with "acquiring", "partnering", and other terms of moving on and moving up.

The most recent exciting acquisition comes from YouTube, who purchased BandPage for an undisclosed fee. BandPage defines itself as "the central profile that musicians can use to engage and sell to their fans on the largest music services in the world". The firm previously partnered with Spotify, Rhapsody, Rdio, VEVO, Shazam and more. Things are expected to change, however, as YouTube now has control over exclusivity.

BandPage released a statement announcing the merger and expressed great excitement in future endeavors. Since the firm's number one goal is to create creative new revenue opportunities with musicians, they believe that "YouTube truly shares [their] commitment to musicians…[and] already offers a global distribution platform…and some of the best self-publishing tools…" Both companies can't wait to get started, and trust that with their teamwork, there's so much more that they can do to help musicians.

To read more on the latest YouTube and BandPage duo, MBW is the place to be.

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