Monday, 08 February 2016 11:46

Snap Analysis: Taylor Swift Develops Personalized Game

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Taylor SwiftSome may have scoffed at the Kim Kardashian video game scene, but the $127 million endeavor is no laughing matter; and now, Taylor Swift wants in.

The game will be produced by a San Francisco-based mobile developer, Glu, the same one who put on Kim Kardashian: Hollywood. The game turned about $14 million a month from its controversial business model which is a compilation of tons and tons of micro-transactions. The game itself is free to install and play, but racks up the cash with its accessory upgrades.

The game is set to be released late in 2016, as a result of the multi-platinum artist's partnership with Glu. Swift is bringing with her over 227 million social media followers, and Glu Chairman and CEO Niccolo de Masi is up for the challenge. "We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience…[and] we will spend the required development time to ensure this innovation is achieved".

So what does this mean for music supervisors and music creators? Opportunity. Yet another new avenue for music creators and licensors a like to have a piece of the business. While it is not specified how much music will be involved as far as scoring and background tunes, intuition leads us to believe there will a big payday for a few masterminds in the music industry.

Glu isn't just the creator of Taylor Swift and Kim Kardashian's video games, either. They also signed Katy Perry and are working on games based on Nicki Minaj, Britney Spears and Gordon Ramsey, amongst others. So while some may miss out on music for Taylor Swift's game, or maybe with Glu in general, it is clear that there are still a huge number of possibilities for music business professionals to get in on the likely growing business.

To follow the project, read up on MBW and stay tuned for the release!

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