Timbaland has just added yet another influential decision that he can mark on his resume. The 20 year music industry vet who was most recently executive producer of music for Empire, has big plans with ole-owned licensing company Jingle Punks, as the two have announced a new partnership.
Jingle Punks has provided original music for campaigns by Burger King’s World Peace Day celebration and Pepsi’s The Future Is Now push, among many more. The hope now, is to bring in Timbaland’s expertise to expand the business. With the partnership, Timbaland will use his resources and songwriting/producing skills to deliver original music for other brand synchs, television and film scores, video game soundtracks and sponsorships, and any other form of media.
The goal now, according to ole, is to turn the multi-talented artist into a one-stop music marketing shop. As Jingle Punks president and CCO Jared Gutsatdt says, the company is going to be “up-selling Tim’s brand as a product, Tim as a marketing personally so that we can introduce him into the conversation — whether it’s film scores, activations with brands and TV/film soundtracks”.
Timbaland, who says that he is “Now building an empire”, is confident that he can continue to pull songs from his infinite creative conscience. His entire “factory of music”, as he puts is, is going to find a home at Jingle Punks, as they are currently looking to have a film score and beverage brand partnership locked in for Tim by early 2016. In addition, the artist is planning to begin shooting and acting in his own television show this year, with plans to use the project as a vessel to release new music outside of the traditional industry cycle.
Gutstadt wants to tap into Timbaland’s creative resources. He believes that “Tim, as an ideas guy, brings a lot of the biggest musical ideas to life, and we want to be a facilitator for that in a much bigger way”.
We are super intrigued by where this partnership is going and can’t wait to see what may creatively come from it.
To get more information on the partnership, read up on Billboard.