Thursday, 25 July 2013 00:00

Music Sup Ryan Fitch Joins BMG Chrysalis

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Ryan FitchMusic Supervisor Ryan Fitch Joins BMG Chrysalis – Why He Moved from Saatchi & Saatchi

One of advertising's top music supervisors has just made a big switch. Ryan Fitch, a top Music Producer for agency Saatchi & Saatchi for ten years, now joins music rights management concern BMG Chrysalis US as Director, Marketing, Film & TV/Advertising there.

Fitch witnessed major changes impacting advertising music supervisors while he was at Saatchi, a tenure that saw him integrate music into TV/radio/interactive campaigns for such brands as Procter & Gamble, JCPenney, General Mills and Cadbury. Saatchi, won the prestigious Cannes Award for Agency of the Year during his tenure, and he was recognized himself by The National Association of Record Industry Professionals as one of the "Top Music Ad Agency Executives."

Along with his new title, Fitch is experiencing a 180-degree role reversal: no longer a gatekeeper, he'll now be the primary pitchman in BMG's efforts to secure synch placements in the advertising world. If you think he's daunted by the prospect, however, think again – as he explains it, this may be the perfect time for a sharp music supervisor to build new bridges between advertising, publishing catalogs, brands and bands.

Check out the full interview at SonicScoop!

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