Yuna is already famous, but she slid into the US market completely under the radar. The Malaysian star has been making waves with her English album, Nocturnal, since it came out. Her buttery voice is always effortless and beautiful, but we chose her track “Rescue” to feature for several reasons.
“Rescue” immediately strikes us as a an Apple ad song, it’s funky, fresh, and has a carefree spirit. Lyrically, however, the song is a bit more limited; it speaks of an independent woman who needs “no rescuing,” which appears to be the attitude Yuna has towards her increasing fame.
Not only is Yuna Malaysian, and can speak and sing in native Malay, but she’s also Muslim, and proud. The singer recently told NPR “When I first started playing music, I was already covered ... wearing headscarves. And, like, normally, people would expect you to change, toss this part of your life away so that you could be a pop star. But I just wanted to make music, not really be a ‘pop star’ pop star. And there's always people who wouldn't necessarily agree with what I'm doing right now. But ... I'm really happy with where I am right now, you know. I'm a Muslim. I don't try to hide it. I'm also a girl who loves music. And I don't try to hide that as well.”
Yuna is a fearless and empowering role model, yet her music isn’t heavy or overly prophetic. All of her songs are touched by a gentle ease in her voice, even her slower songs are delicate and inspiring. Although, we think “Rescue’s” upbeat tempo and funky rhythms would be most versatile in the licensing market.
“Rescue” would work well in mainstream female journey movies, like Reese Witherspoon’s upcoming non-fiction drama Wild. Although, since these types of films are rare, we think the song could also work well as underscore in lighthearted rom-coms with strong female protagonists, or featured over a montage—think Confessions Of A Shopaholic, The Devil Wears Prada, or Eat,Pray, Love.
You can read or listen to Yuna’s entire NPR interview, where she discusses the hazards of fame, faith, her clothing line, and much more, here. She’s currently on a tour of intimate venues throughout the US, so be one of the first to see her before she’s selling out arenas! You can find her tour schedule, buy tickets, and access all of her social media on her website: yunamusic.com.