Warning: strpos() expects parameter 1 to be string, array given in /home/content/88/7732188/html/musicsupervisioncentral/plugins/content/jw_allvideos/jw_allvideos.php on line 473

Warning: explode() expects parameter 2 to be string, array given in /home/content/88/7732188/html/musicsupervisioncentral/plugins/content/jw_allvideos/jw_allvideos.php on line 474

Warning: Invalid argument supplied for foreach() in /home/content/88/7732188/html/musicsupervisioncentral/plugins/content/jw_allvideos/jw_allvideos.php on line 476
Saturday, 02 August 2014 00:00

Sync Song of the Week: Yuna’s “Rescue”

Posted by

Yuna is already famous, but she slid into the US market completely under the radar. The Malaysian star has been making waves with her English album, Nocturnal, since it came out. Her buttery voice is always effortless and beautiful, but we chose her track “Rescue” to feature for several reasons.

“Rescue” immediately strikes us as a an Apple ad song, it’s funky, fresh, and has a carefree spirit. Lyrically, however, the song is a bit more limited; it speaks of an independent woman who needs “no rescuing,” which appears to be the attitude Yuna has towards her increasing fame.

Not only is Yuna Malaysian, and can speak and sing in native Malay, but she’s also Muslim, and proud. The singer recently told NPR “When I first started playing music, I was already covered ... wearing headscarves. And, like, normally, people would expect you to change, toss this part of your life away so that you could be a pop star. But I just wanted to make music, not really be a ‘pop star’ pop star. And there's always people who wouldn't necessarily agree with what I'm doing right now. But ... I'm really happy with where I am right now, you know. I'm a Muslim. I don't try to hide it. I'm also a girl who loves music. And I don't try to hide that as well.”

Yuna is a fearless and empowering role model, yet her music isn’t heavy or overly prophetic. All of her songs are touched by a gentle ease in her voice, even her slower songs are delicate and inspiring. Although, we think “Rescue’s” upbeat tempo and funky rhythms would be most versatile in the licensing market.

“Rescue” would work well in mainstream female journey movies, like Reese Witherspoon’s upcoming non-fiction drama Wild. Although, since these types of films are rare, we think the song could also work well as underscore in lighthearted rom-coms with strong female protagonists, or featured over a montage—think Confessions Of A Shopaholic, The Devil Wears Prada, or Eat,Pray, Love.

You can read or listen to Yuna’s entire NPR interview, where she discusses the hazards of fame, faith, her clothing line, and much more, here. She’s currently on a tour of intimate venues throughout the US, so be one of the first to see her before she’s selling out arenas!  You can find her tour schedule, buy tickets, and access all of her social media on her website: yunamusic.com.

Media

The SongHunters Music Placement Service Demo Reel

MS101's YouTube Playlist

How To License Your Music To TV/Film & Commercials

Search MS101

Buy The Book On Amazon

SCH10174 Music Supervision

Twitter Feed @MusicSupervise

For Content Producers

Need the perfect song for your visuals?
Try our FREE service!

The SongHunters

Do you need a Music Supervisor for just an hour?
Try the HourlyMusicSupervisors

SongHunters Testimonials

  • "I am one of the top mixers and producers in the country and have had years of experience in the music and associated businesses.

    My company licenses songs and seeks songs to be licensed for films, TV and Commercials and thus I have worked with many people in the licensing industry and discovered there is a wide range and degree of service and quality when you seek songs.

    In my experience, I have found that The SongHunters exhibit a real knack at delivering the right songs and offering a wide range of music in all areas to choose from.

    Dave Hnatiuk, David Weiss and Doug Diamond are hands on and believe the quality service does not stop at sending a music file to choose from. They believe in follow-up and follow-through and are there for you as long as and to the extent that you need them.

    They not only provide great songs for your needs, but also provide you with some great solicitations for your music on their own projects. Do I recommend them? You bet I do! And that recommendation is earned, not just given!"
    —John Luongo

    John Luongo President/CEO - Trecter Entertainment, LLC
    Worldwide Exclusive Representation of Gearhead Records
    A division of John Luongo Management, LLC
    John Luongo Signature Sounds ©John Luongo Music
    John Luongo Management Recordings
    Exclusive Worldwide Licensing Representative/Royalty Recovery
    Divisions of John Luongo Management, LLC
    This email address is being protected from spambots. You need JavaScript enabled to view it.
    Twitter: @luongojohn

Newsletter Sign-up

Subscribe to our Music Supervision 101 / SongHunters Newsletter!
(Not the same as our SongHunters'
Providers List)

Twitter Feed @Diamondisc

Our Book:

Music Supervision 2: The Complete Guide to Selecting Music for Movies, TV, Games, & New Media

SCH10174 Music Supervision

Available at Amazon.com

The newly revised, definitive book on music supervision, which guides you through real-world scenarios and legal landmines, explores sound design, and profiles key players.

Music supervision, or matching music to all the different mediums from films to ring tones, is one of the fastest-growing careers in the music industry, but finding the winning song for a national ad campaign or compiling a platinum movie soundtrack takes more than just good taste. Music supervision today requires serious multi-tasking and the ability to navigate licensing, relationships, and cultural trends with ease. This book guides you through real scenarios and legal landmines you might encounter; it explores sound design and profiles key players with insightful interviews, while providing project form templates that will save time for seasoned music supervisors.

This is the only guide to the career of music supervision and is ideal for the music student, musician, industry executive and of course, for those who want to break into the field of music supervision. Authors David Weiss, Ramsay Adams and David Hnatiuk are all renowned figures in the procurement and supervision of music and they apply their combined knowledge and experience to give the best possible advice and tell you how to get the job!