The landscape for recorded music is shifting, this we know, but the directions in which the industry is branching off are innumerable. The latest potentially lucrative ancillary revenue stream comes from MuseAmi, a tech company formed by pianist Robert Taub.
MuseAmi has released a “social music app” that, according to its website, “Turn the camera on your voice.” The app claims to “use real tracks straight from the record labels, badass studio effects, and an always-growing song catalog,” that help you create cool music videos to share with “a friend…or the world.” It’s called Hook’d, and the concept is fairly ingenious considering the prominence of fan videos on YouTube.
Hypebot has announced that MuseAmi has enlisted rights management organization Harry Fox Agency to handle the licensing of the app’s existing and emerging content.
According to Hypebot, “HFA’s Slingshot will provide MuseAmi with a full suite of rights management services including licensing administration, data management, royalty processing and rights holder payments that will streamline the licensing and royalty process for the tech company.”