Tuesday, 16 July 2013 00:00

Downtown Records Adds Sync Licensing Team

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Downtown Records has announced it is building out its synchronization team, hiring Jennifer Pearce, Céleigh Chapman and Tarik Bradford to lead its synch efforts.

"We have always reached a wide audience through games, movies and TV, so we built a new synch staff to have a fresh team culturally connected to the content," Downtown Records chairman and CEO Josh Deutsch told Billboard. "It's a big investment on our part," noting the label now has one dedicated person just focusing on trailers.

With the new hires, Pearce will oversee Downtown's commercial licensing, working with agencies, brands and other sponsors and be based in the label's New York office. She previously worked as director of commercial licensing at Warner Bros. Records and as licensing manager at Terrorbird Media where she had numerous placements and campaigns for brands including Audi, Levi's, American Express, Google and Target.

Chapman, who was formerly with Columbia where she worked on strategizing and executing film, TV, and game placements for artists that included Adele, One Direction, Bob Dylan and Beyonce, will lead film, TV and videogame placements.

Bradford, with over 13 years experience in sync licensing, will focus on movie trailer synchs. Prior to Downtown, Bradford worked as senior creative director, film & television at EMI Music and director of creative licensing at Universal Music Enterprises and as creative manager/label liaison for Warner Music Group's film and television department (where he worked on a nascent Downtown Records' first slate of releases).

Both Chapman and Bradford are based in Los Angeles at the company's newly opened west coast office inside the Monotone Management compound in Hollywood, CA.

Full article (originally published on Billboard.com): http://www.billboard.com/biz/articles/news/branding/1682468/downtown-records-announces-new-sync-licensing-team-hires-pearce

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