Monday, 05 May 2014 00:00

Hypebot: ASCAP Expo Summary

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Two weeks ago ASCAP held their annual music expo at LA’s Hollywood Hotel, and while you might not have been able to attend, Hypebot provides a comprehensive overview of the weekend.

According to the news blog, day one’s theme was “A Marriage of Business and Art,” and  featured panels focusing on content creators, most notably the “I Create Music Panel.” However, day one also included a sync-themed panel entitled “Rocking the Screen: Artists Composing for Film and TV” featuring Alexander Ebert of Edward Sharpe and the Magnetic Zeros and Jeff Russo of Tonic.

Day two apparently switched focus to DIY practices and tips from some of the industry’s biggest insiders including panels on Broadway and pop music as well as a panel entitled “Where No Music Supervisor Has Gone Before.

According to the panel’s official listing on ASCAP “These days, music supervisors are looking towards streaming programming, trailer music and other growing entertainment sectors to augment the sync opportunities in traditional film and TV. While finding sync success still revolves around strong relationships between music creators, music supervisors and placement companies, it also requires an understanding of what makes each new medium unique. This panel of music supes will play examples of music they’ve synced to demonstrate what makes a song or cue just right for these diverse industries.”

The panel was hosted by the Guild of Music Supervisors, moderated by the Guild’s Jason Kramer, and conducted by music supervisors Jeff Gray, Holly Hung (Mob Scene Creative + Productions), Rebecca Rienks (E! Entertainment), and Lindsay Wolfington (Lone Wolf Music Supervision).

Day three hosted panels on songwriting and music construction. You can read more of the details at Hypebot.com and panel summaries at the ASCAP Expo site.

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