Thursday, 01 May 2014 00:00

Music Biz 2014: Beyond The Jingle

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Can you believe its May?! We can’t either. Despite our sincerest attempts to slow its forthcoming, it’s here. It’s not all bad though, because next week (May 6-8) The Music Business Association is hosting its annual Music Biz 2014 Expo.Music Biz 2014

The affair claims to be “the music industry’s premier event, giving the commerce and content sectors a place to meet with trading partners, network with new companies, and learn about new trends and products impacting the music business.”

Most relevantly to us, however, is Asbury PR’s “Beyond the Jingle” panel discussing “How to get your music into film trailers and commercials.” What’s even more exciting are the discussion’s panelists.

Moderated by The Hit House executive producer, Sally House, Danny Exum (Director of Music Supervision and Business Development for The Hit House), Dan Silver (VP of Creative with Riptide Music Group), Chip Herter (Ad Music Supervisor), and Jesse Goodwin (Music Supervisor) will discuss “the world of music placements for entertainment and advertising campaigns.”

The panel will also explore “how to interact with music supervisors and how to pitch your music to top film trailer houses and ad agencies, as well as how to get your music heard by music publishers and third party licensing companies.”

This is definitely one event not to miss, be sure to check it out on May 6 at 5 PM at the Hyatt Recent Century Plaza Hotel during Music Biz 2014!

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Music supervision, or matching music to all the different mediums from films to ring tones, is one of the fastest-growing careers in the music industry, but finding the winning song for a national ad campaign or compiling a platinum movie soundtrack takes more than just good taste. Music supervision today requires serious multi-tasking and the ability to navigate licensing, relationships, and cultural trends with ease. This book guides you through real scenarios and legal landmines you might encounter; it explores sound design and profiles key players with insightful interviews, while providing project form templates that will save time for seasoned music supervisors.

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