The UK-based “Independent Music Consultants” at Record Play have blossomed from a small sole proprietorship into a booming global licensing firm.
Lately most of their work has been in the athletic world with projects for Adidas, Reebok, and Atomic Ski, but as the highly anticipated FIFA world-cup approaches, Record Play has most recently snagged a stellar supervision gig for Adidas’s Brazuca campaign.
The company likely scored the job because of their longstanding relationship with the sportswear brand, but the fact that they also supervised Adidas’s initial Brazuca world-cup announcement last Winter certainly helped.
The current campaign is a “saga” of adverts featuring tracks that perfectly accompany each country’s video. Head to Record Play’s website to read the details, watch all of the clips and hear the adidas football Soundcloud playlist!