With the success of Netflix’s original smash-hit series, House Of Cards, and the arrival of Google, Amazon, and Hulu to the television sphere, it’s no surprise stalling internet giant, Yahoo, wants a piece, too, but will it work?
In a compelling exploration of the Hollywood meets Silicon Valley saga the New York Times notes that “At a time when the culture is addicted to high-end television narratives, Yahoo wants in on the action, partly because while its site may have (flat) traffic – 700 million global visits a month – and (declining) revenue, it has zero cachet and no discernible way forward.”
Yahoo’s somewhat infamous chief executive, Marissa Mayer is reportedly “looking for series that are ready to launch and don’t require a lot of development,” which the Times refreshingly criticizes with, “Well, aren’t we all?”
While the article continues on to discuss the potential success or failure of Yahoo’s endeavor, as well as likely caveats and industry woes along the way, we’ll add that the music industry – particularly licensing – is welcoming Yahoo with open arms.
To put it simply, more players means more licensing opportunities for content creators on all fronts. Specifically, while Mayer and Yahoo are looking for original television content, those content producers are looking for music to support their narratives, which ultimately means more opportunities for emerging music supervisors to hone their craft, and for bands and composers to be heard.
We’ve highlighted the benefits of music placement a million times, but in short, a successful placement would mean arguably the best promotion for an artist, and significant fees and likely back-ends for rights holders. Consider, too, that the TV content market is crowded and everyone’s paying for their “stand-out” element -- with music licensing that’s possible.
So what’s not to love? You can read the whole story on the New York Times, and let us know what you think here, or on any of our social media!