Thursday, 20 March 2014 09:55

Post-SXSW Day 1 Showcases

Posted by

SXSW 2014SXSW this year was excellent, despite the obvious lows and constant gripe about how “things have changed” and “it’s just not the same.” We thought it was a week of great music, great food, good people, and such fun.

Over the course of the week, we had a schedule set to see some amazing shows and with the help of SXXPRESS passes we were able to bounce around and check out emerging acts, while essentially securing our entrance to some of the bigger and more exclusive indie shows.

As things have now wrapped up in Austin, we decided to share all the great music we heard over the week so that you have a soundtrack when you’re reading all our coverage on SX!

Let’s do this chronologically. On our first real day in Austin --we’ll call this the “solid groove” day-- we went to Haven and heard a bit of Glass Animals before heading over to the BBC Introducing British Music showcase at Latitude 30 where we watched Bipolar Sunshine and Jungle smash it, and discovered Scottish act, Prides.

Glass Animals are a bit psychedelic, and a lot of mellow, but they most certainly understand the essence of movement. Funky bass lines with minimal psych guitars, and cascading keys with trance-inducing vocal harmonies made us dance along with everyone else. Their music could be used in myriad situations as its very un-distracting, with lots of purely instrumental sections that would work well as underscore. Our favorite track is “Black Mambo.” You can find all their music and social media here.

If you missed our piece on the Brits and why they matter, see it here, but in lieu of that feature we knew we had to check out the official “British Music Showcase” at Latitude 30, which was just one specific event geared towards the overwhelming British attendance at this year’s SX.

We walked in during the middle of what sounded like a really rad set, and after asking around we finally heard BBC Radio 1 DJ, Huw Stephens, announce the band as Glasgow natives, PRIDES. We doubt very seriously that many people knew who they were, but from the sound and look of it they had several hundred new fans. Their impeccable live show is accompanied by just-as-catchy recordings on SoundCloud, and we think their infectious 80s infused dance-pop would work well in projects with teen or young adult audiences.

Next up were Bipolar Sunshine. We were excited to see the Manchester natives because of their anthemic track “Love More Worry Less,” which reminds us in a lot of ways of K’NAAN’s “Wavin’ Flag.” Pleasantly surprised is an understatement. Bipolar Sunshine blew us away, opening with their percussive and very danceable “Drowning Butterflies,” they certainly know how to work a crowd.

British Music SXSW 2014

The audience response was really spectacular; It was a packed house, probably about 75% American, and of that 75% maybe 2% seemed to be familiar with Bipolar, but after their first song the entire club was moving and cheering. We predict this song --Drowning Butterflies-- will be everywhere in the next couple of months. Any supervisor known for unique and progressive syncs will want to license this band’s music if they want to be noticed. You can check them out here-- Jolly cool blokes, too.

We swear, it was just one great band after the other at this showcase, the Brits continue to blow us away with their great music and stellar live performances. Up next was Jungle, a super-tight modern-funk group from London. The songwriters are actually a songwriting duo whose identity remained largely a mystery while they were building their initial fan base.

In fact, we thought the group performing Jungle’s tracks were Jungle, but apparently they were just their performance team, nevertheless the show was phenomenal. Our favorite track is “Busy Earnin,’” but every track has the same unbelievable dance texture and tight rhythms. Their lyrics are also fairly general and could work well in a number of situations, especially projects with urban settings, or 70s themes.

Just before Jungle’s set we met a very friendly band manger from London and chatted with her about the British music on show that night, and about the SX British presence at large.  Through that chat we realized how very close-knit the British music community is and were happy to be supporting them! Jungle wrapped up their set around 1:30, and we were exhausted, so we called it a night, but that mile walk back down 6th might have been the longest of our lives. For a limited time you can hear Huw Stephens SXSW special on BBC Radio 1.

Search MS101

Buy The Book On Amazon

SCH10174 Music Supervision

Twitter Feed @MusicSupervise

For Content Producers

Need the perfect song for your visuals?
Try our FREE service!

The SongHunters

Do you need a Music Supervisor for just an hour?
Try the HourlyMusicSupervisors

SongHunters Testimonials

  • "I am one of the top mixers and producers in the country and have had years of experience in the music and associated businesses.

    My company licenses songs and seeks songs to be licensed for films, TV and Commercials and thus I have worked with many people in the licensing industry and discovered there is a wide range and degree of service and quality when you seek songs.

    In my experience, I have found that The SongHunters exhibit a real knack at delivering the right songs and offering a wide range of music in all areas to choose from.

    Dave Hnatiuk, David Weiss and Doug Diamond are hands on and believe the quality service does not stop at sending a music file to choose from. They believe in follow-up and follow-through and are there for you as long as and to the extent that you need them.

    They not only provide great songs for your needs, but also provide you with some great solicitations for your music on their own projects. Do I recommend them? You bet I do! And that recommendation is earned, not just given!"
    —John Luongo

    John Luongo President/CEO - Trecter Entertainment, LLC
    Worldwide Exclusive Representation of Gearhead Records
    A division of John Luongo Management, LLC
    John Luongo Signature Sounds ©John Luongo Music
    John Luongo Management Recordings
    Exclusive Worldwide Licensing Representative/Royalty Recovery
    Divisions of John Luongo Management, LLC
    This email address is being protected from spambots. You need JavaScript enabled to view it.
    Twitter: @luongojohn

Newsletter Sign-up

Subscribe to our Music Supervision 101 / SongHunters Newsletter!
(Not the same as our SongHunters'
Providers List)

Our Book:

Music Supervision 2: The Complete Guide to Selecting Music for Movies, TV, Games, & New Media

SCH10174 Music Supervision

Available at Amazon.com

The newly revised, definitive book on music supervision, which guides you through real-world scenarios and legal landmines, explores sound design, and profiles key players.

Music supervision, or matching music to all the different mediums from films to ring tones, is one of the fastest-growing careers in the music industry, but finding the winning song for a national ad campaign or compiling a platinum movie soundtrack takes more than just good taste. Music supervision today requires serious multi-tasking and the ability to navigate licensing, relationships, and cultural trends with ease. This book guides you through real scenarios and legal landmines you might encounter; it explores sound design and profiles key players with insightful interviews, while providing project form templates that will save time for seasoned music supervisors.

This is the only guide to the career of music supervision and is ideal for the music student, musician, industry executive and of course, for those who want to break into the field of music supervision. Authors David Weiss, Ramsay Adams and David Hnatiuk are all renowned figures in the procurement and supervision of music and they apply their combined knowledge and experience to give the best possible advice and tell you how to get the job!