Wednesday, 12 March 2014 17:52

Clio Music Awards Debut in 2014 -- Honoring Excellence in Marketing & Advertising

Posted by

Music and advertising have been going hand in hand for decades. No, centuries. Nay, MILLENNIA.

Why not make our love of the art form totally official with an awards show? That's the reasoning behind just-announced Clio Music, which will "celebrate creative excellence in the world of music marketing and advertising."

According to the Clio Awards,the work they'll be recognizing includes artist self-promotion, music marketing and brand collaborations, pus the use of music in advertising campaigns.  Advertising agencies, record labels, production companies, musician, managers, and brands are all eligible to enter.

A sharply-curated jury will pick the winners -- the tastemakers include Clear Channel Radio's Tom Poleman, senior VP of partnerships and events at Fuse Liana Huth, WP&A's Willo Perron, CaAA talent agent Brian Loucks, senior director of cultural branding at Pepsi Javier Farfan, Chevrolet's Molly Peck, and President of Dick Clark Productions Mike Mahan.

And here are the categories (drum roll please -- no, really, imagine a drum roll!):



  • Ambient
  • Experiential
  • Guerrilla
  • Tour Concepts
  • Other


  • Commercials (under one 1 minute)
  • Short form (between one 1 minute and five 5 minutes)
  • Long form (over five 5 minutes)
  • Series
  • Other

Innovative Media

Innovative Media includes work that utilizes advertising and marketing in a new, unique, or especially creative manner.

Integrated Campaign

Entries in this medium consist of a minimum of at least one ad from each of at least three different media types (e.g. Audio, Design, Digital, Film, Innovative Media, Out of Home, Print).


Entries in this medium are for advertisements, promotions, or events based on a business arrangement between two or more entities including but not limited to; brands, artists, and/or organizations.


  • Apps
  • Banners
  • Games
  • Social Media
  • Websites
  • Other

Online submissions are now open, and the winners will be announced at the Clio Awards October 1. Get entering!


Search MS101

Buy The Book On Amazon

SCH10174 Music Supervision

Twitter Feed @MusicSupervise

For Content Producers

Need the perfect song for your visuals?
Try our FREE service!

The SongHunters

Do you need a Music Supervisor for just an hour?
Try the HourlyMusicSupervisors

SongHunters Testimonials

  • "The SongHunters have helped license our music into the right markets and video games with ease. They did all of the groundwork for us which is very important - especially for an independent band. The SongHunters have brought the rest of the world closer to us and that is what truly matters."
    We Outspoken

Newsletter Sign-up

Subscribe to our Music Supervision 101 / SongHunters Newsletter!
(Not the same as our SongHunters'
Providers List)

Our Book:

Music Supervision 2: The Complete Guide to Selecting Music for Movies, TV, Games, & New Media

SCH10174 Music Supervision

Available at

The newly revised, definitive book on music supervision, which guides you through real-world scenarios and legal landmines, explores sound design, and profiles key players.

Music supervision, or matching music to all the different mediums from films to ring tones, is one of the fastest-growing careers in the music industry, but finding the winning song for a national ad campaign or compiling a platinum movie soundtrack takes more than just good taste. Music supervision today requires serious multi-tasking and the ability to navigate licensing, relationships, and cultural trends with ease. This book guides you through real scenarios and legal landmines you might encounter; it explores sound design and profiles key players with insightful interviews, while providing project form templates that will save time for seasoned music supervisors.

This is the only guide to the career of music supervision and is ideal for the music student, musician, industry executive and of course, for those who want to break into the field of music supervision. Authors David Weiss, Ramsay Adams and David Hnatiuk are all renowned figures in the procurement and supervision of music and they apply their combined knowledge and experience to give the best possible advice and tell you how to get the job!