Music and advertising have been going hand in hand for decades. No, centuries. Nay, MILLENNIA.
Why not make our love of the art form totally official with an awards show? That's the reasoning behind just-announced Clio Music, which will "celebrate creative excellence in the world of music marketing and advertising."
According to the Clio Awards,the work they'll be recognizing includes artist self-promotion, music marketing and brand collaborations, pus the use of music in advertising campaigns. Advertising agencies, record labels, production companies, musician, managers, and brands are all eligible to enter.
A sharply-curated jury will pick the winners -- the tastemakers include Clear Channel Radio's Tom Poleman, senior VP of partnerships and events at Fuse Liana Huth, WP&A's Willo Perron, CaAA talent agent Brian Loucks, senior director of cultural branding at Pepsi Javier Farfan, Chevrolet's Molly Peck, and President of Dick Clark Productions Mike Mahan.
And here are the categories (drum roll please -- no, really, imagine a drum roll!):
- Tour Concepts
- Commercials (under one 1 minute)
- Short form (between one 1 minute and five 5 minutes)
- Long form (over five 5 minutes)
Innovative Media includes work that utilizes advertising and marketing in a new, unique, or especially creative manner.
Entries in this medium consist of a minimum of at least one ad from each of at least three different media types (e.g. Audio, Design, Digital, Film, Innovative Media, Out of Home, Print).
Entries in this medium are for advertisements, promotions, or events based on a business arrangement between two or more entities including but not limited to; brands, artists, and/or organizations.
- Social Media
Online submissions are now open, and the winners will be announced at the Clio Awards October 1. Get entering!