Friday, 07 March 2014 07:09

Pre-SXSW Series Part I

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SXSW 2014It’s almost here! South By Southwest, that is. With its interactive and film portions kicking off today, we’d like to take the next couple of days to ready you for SXSWMusic--beginning March 11 -- and introduce you to some of our favorite sync-ready bands.

SXSW, as the mega-event is commonly known, offers a little something for everyone with super bands like Coldplay and Blondie to the thousands (yes, thousands) of emerging acts from around the globe. The festival is comprised of three partially overlapping, but separate, events that take over Austin, Texas, for 10 days. For 10 days Austin becomes the cultural and entertainment citadel of the U.S. bringing together A-Z listers from the remotest corners of the entertainment industries. It is known as the biggest entertainment industry networking event in the country; whether you’re a music fan, filmmaker, producer’s assistant’s assistant, or just happen to be in Austin, there’s something for you.

That said, we’re starting our coverage with a little teaser on some of the event’s biggest names. This year’s event is featuring great acts like A Great Big World, Mary Lambert, Eric Hutchinson, and The Sam Roberts Band. You might be familiar with some of these names, but we’ll refresh your memory, and tell you why we think they’re sync-ready!

A Great Big World

A Great Big World

A Great Big World is an infectiously catchy pop-duo from New York made up of singer-songwriters Ian Axel and Chad Vaccarino. You know them because their single, “Say Something”--with the help of Christina Aguilera--hit the fast track to the top of the music charts in 2013.

We like them because of the first track on their recently released debut album, Is There Anybody Out There?, “Rockstar.” This track’s upbeat and friendly melody made us feel like we knew the lyrics without ever having previously heard the song. The powerful piano harmony with tasteful guitar licks, happy percussion, and motivational story make it a great track for family films, especially film trailers. To put it simply, the song is just likable -- maybe we were all born to be rockstars? 

Mary Lambert

Mary LambertYou know her because of her incredible vocal cameo on Macklemore & Ryan Lewis’s emotional and open-minded “Same Love.” If you haven’t yet, check out her song “She Keeps Me Warm,” for the full vocal performance.

We like her because of her honest ballad “Sarasvati,” from her 2013 EP Welcome To The Age Of My Body. Her powerful, yet gentle, ballads could bring an audience to its knees, while her spoken words could induce an existential crisis. We think “Sarasvati” would work well with honest dramas, and, if featured, would pack serious emotional punch.

Eric HutchinsonEric Hutchinson

Fans of what we like to call “Good Time Summer Jams” are likely also fans of Eric Hutchinson. You’ve probably already heard his track “OK, It’s Alright With Me,” but we can’t stop listening to “Rock & Roll.”

We picture his upbeat tunes accompanying beach/house parties, and otherwise feel-good scenes. Just to throw it out there, this track could also accompany a family genre animal movie a la Hotel For Dogs.

Sam Roberts Band 

If Eric Hutchinson is a little too pop for your tastes, then the Sam Roberts Band is for you. Sam Roberts BandTheir mellow surf-rock tunes conjure up images of California beaches and tan bodies. While you might not have heard of them before now, or even if you have, you should check out their tracks “Too Far” and “We’re All in This Together,” if you’re in the mood to chillax.

We think either of these tracks would go great in films geared towards college-aged audiences, their indie and slightly atmospheric vibe is very on-trend and indicative of the generation, while still being as up beat and “Good Time Summer Jam” as Eric Hutchinson’s more pop tracks.

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